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WHO'S GOT TIME FOR A Moment In Time?
A LARGE AND DESIREABLE AUDIENCE, THAT'S WHO.
A Moment In Time's audience is distinguished by its high
level of educational and professional success. Listeners--- soon
to be part of an ever bigger television viewing audience--are
affluent, active consumers and business leaders who are very involved
in their communities. Nearly 70% of all listeners are ages 25-54
with a median age of 42. Look at these impressive demographic
statistics:
A Moment In Time Listeners Are
Decision Makers:
- 231% more likely to be a self-employed professional.
- 154% more likely to have authority to make business purchases.
- 58% more likely to have an executive, managerial, or administrative
position.
- 43% more likely to supervise employees.
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A Moment In Time Listeners Are
Upscale Consumers:
- 92% more likely to have traveled abroad 4+ times in the past
3 years.
- 59% more likely to own a vacation or weekend home.
- 57% more likely to have recently bought a new imported vehicle.
- 47% more likely to own a laptop computer.
A Moment In Time Listeners Are
Affluent And Active Investors:
- 125% more likely to own city, municipal or state bonds.
- 80% more likely to have used a money management service in the
past year.
- 70% more likely to own $50,000 or more in stocks.
- 67% more likely to have an IRA retirement plan.
- 67% more likely to have a money market account.
A Moment In Time Listeners Are
Active In Their Communities:
- 135% more likely to have recently participated in an environmental
group or cause.
- 105% more likely to have recently contributed to a charitable
organization.
- 90% more likely to be involved in a local civic issue.
- 70% more likely to work as a volunteer (non-political).
- 31% more likely to be a member of a school, college, hospital,
or church board.
- 119% more likely to visit a museum
- 83% more likely to attend live theater.
NPR Listener Demographics:
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